Taking into account how much we all have an affair with coffee and cafés, it shouldn’t come as a surprise many of us are trying out our luck with running our own cafés. As we all know success doesn’t happen overnight, and it takes a great deal of planning, investment, and commitment to make your café profitable.
Sure, the types and quality of coffee, as well as the food you sell are also part of the reputation you set for yourself, but there’s a great role cool cafe uniforms play here, so it’s not just about the coffee and the food. There’s so much more in a uniform than it appears, and with the wide range of options today, you wouldn’t just be able to find the fashionable, and functional pieces, but comfortable at the same time – yes, fashionable can be comfortable!
The success of cafés has a lot to do with the impression they give away to customers. The cool cafe uniforms don’t just make a café stand out from the crowd, but also give off the image of professionalism and exactly how dedicated you are to the business. A good image gets people spreading word about your coffee and food, a bad one sets word out about your poorly dressed staff.
Moreover, when customers see staff neatly dressed, they are more likely to enjoy their visit, having the confidence they can count on the staff’s help throughout the visit. Though it may not seem so, the uniforms reflect the brand, and the business as a whole. As such, they are also the most affordable means of advertising, given that the simple addition of badges, patches, scarves, and caps allows for your brand’s logo to be worn – all uniform decoration you can think of can be advertisement.
It’s needless to say, uniform gives you the possibility to eliminate bad attire, and easily make everyone feel part of the team, motivating every employee to appear neatly dressed up every day. Regardless of the differences in job positions, a uniform puts everyone in the same position and you show exactly how much you care about every employee by providing the same uniform for all of them.
This in turn helps you create a pleasant working environment, where people feel as equals, so there’s no place for hostility. At the same time, a uniform can teach employees responsibility, because it takes proper maintenance for it to be neat. Next time you think having a trendy café is all about interior design and what you have on the menu, don’t overlook the uniforms.